COMPETITIVE ANALYSIS

Competitive Analysis Streamline paired with our target agency deep dive service, drills down to individual agency. 

competitive analysis streamlineAccording to an article by William McCormick on GovConWire featuring Kim Koster, vice president of GovCon Strategy at Unanet

“Well over one-third of GovCon execs classify their organization’s assessment of competition during the capture process as either “fair” or “poor.” Elite organizations, on the other hand, give themselves a big edge by understanding up-front who the competition is, what competitors’ costs are relative to theirs, as well as their competitors’ SWOT.”

Having a clear picture of the competitive landscape and your company’s position in it is paramount to topping the competition. We provide comprehensive competitive assessment services using proven and accessible methodologies to provide our clients with a clear picture of their competition, their costs, and an analysis of where they stand in comparison. 

We pair this with our target agency deep dive service. It drills down to the individual agency location level and incorporates competitive analysis. This provides a competitive landscape for each agency location, and allows us to identify the installations giving the best chance for success.

Collaborative Compositions offer 3 service packages.  In addition, we offer an array of hands-on individualized services.

Advisory Package

Advisory services that include the
following activities:

Evaluating/optimizing name, identity, brand tone, architecture, standards, messaging & marketing across:

  • Current company website.
  • Social media/all digital platforms.
  • Internal messaging.
  • Indirect sales channels.

Consultative Package

All Services in Advisory Package
PLUS additional below:

  • Direct and indirect sales strategy.
  • Brand platform creative development.
  • Direct and indirect messaging.
  • Brand and media communication.
  • Development of marketing assets.

 

Optimize

Collaborative Package

All Services in Advisory & Consultative
PLUS additional below:

  • Facilitation of customer education
  • Identification & creation of market expansion
  • Networking and creation of relationships
  • Attendance at industry days, conferences
  • Opportunity forecasts.

 

Govmates – Government Matchmaking

By Chelsea Meggitt

About Govmates:

This video features Govmates matchmakers as well as co-founders Stephanie Alexander and Katie Bilek, and they talk about meeting your perfect match in government contracting. 

Govmates has assisted with more than 30,000 matches from their system of more than 4,500 government contractors.  They are experts in creating valuable relationships within the federal sector.

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