COMPETITIVE ANALYSIS - GROW

Competitive Analysis - Do you know where you stand?

competitive analysisWho are your top competitors in the government market? How do you compare? Is there a government customer that is buying the products or services you’re selling? Are there more?

These are just some of the basic questions we answer in our competitive analysis.

We let you know where you stand prepare to move forward. A competitive analysis from Collaborative Compositions will help you determine if your pricing is competitive, what your competitors are offering, and which Government customers are procuring similar products and services.

There are numerous methodologies for conducting competitive analyses. One of the most common is called a Strength Weakness Opportunity Threat or SWOT analysis.

Collaborative Compositions offer 3 service packages.  In addition, we offer an array of hands-on individualized services.

Advisory Package

Advisory services that include the
following activities:

Evaluating/optimizing name, identity, brand tone, architecture, standards, messaging & marketing across:

  • Current company website.
  • Social media/all digital platforms.
  • Internal messaging.
  • Indirect sales channels.

Consultative Package

All Services in Advisory Package
PLUS additional below:

  • Direct and indirect sales strategy.
  • Brand platform creative development.
  • Direct and indirect messaging.
  • Brand and media communication.
  • Development of marketing assets.

 

Optimize

Collaborative Package

All Services in Advisory & Consultative
PLUS additional below:

  • Facilitation of customer education
  • Identification & creation of market expansion
  • Networking and creation of relationships
  • Attendance at industry days, conferences
  • Opportunity forecasts.

 

Govmates – Government Matchmaking

By Chelsea Meggitt

About Govmates:

This video features Govmates matchmakers as well as co-founders Stephanie Alexander and Katie Bilek, and they talk about meeting your perfect match in government contracting. 

Govmates has assisted with more than 30,000 matches from their system of more than 4,500 government contractors.  They are experts in creating valuable relationships within the federal sector.

Read More