Government Marketing Best Practices

The federal government market in the U.S. is the largest market in the world. It is Fortune One. The government buys nearly every product and service imaginable.

It is also one of the most complicated and competitive markets in the world, filled with arcane rules and minutiae, public laws and regulations regarding the procurement of goods and services. These effect the bidding, sales and marketing processes we employ in the arena of government contracting.

Marketing plays a huge role in winning business in the public sector, but marketing here is different and it has to address the market, and the segments of the market, in ways that resonate with buyers and influencers making decisions that impact the lives of citizens and soldiers, civilian government employees and others impacted by the products and services purchased by Uncle Sam.

Government Marketing Best Practices 2.0 is a collaborative effort among several leading government marketing experts. It is designed to provide both the novice and experienced GovCon marketer with strategies, tactics and tips to develop and execute successful marketing plans in the vast public sector arena. It will help all who read it to become better public sector marketers and tom level up your game.

The book does not have to be read sequentially, as each chapter is designed to be a stand-alone work.

Chapters:

– Annual Strategic Planning: Stephanie Geiger
– Corporate Branding: Eileen Cassidy Rivera
– Thought Leadership in GovCon: Mark Amtower
– PR for GovCon: Joyce Bosc
– Association Involvement: Katie Helwig
– Positioning Your Digital Footprint for Growth: Janet Waring
– The Importance of Content Creation — Owned Media: Chris Parente
– Events: Stephanie Geiger
– Webinars: Sheri Ascencio
– Developing a Marketing Campaign: Stacey Piper
– Email Marketing: Stacey Piper
– Pre-Programmatic Marketing: Why it Matters When you Are Trying to Win Government Proposals: Carl Dickson
– Marketing to the Intel Community: Larry Letow
– Creating Buzz and Building Relationships Through Events: Chelsea Meggitt
– LinkedIn and Social Selling: Mark Amtower